Colombiamoda has taken a giant leap forward in 2026. Colombia's most important fashion fair is transforming into a full week of activities, runway shows, and business deals, solidifying its position as Colombia's Fashion Week. With more than 600 brands, 17.000 buyers, and 70.000 attendees from 50 countries , the 37th edition promises to be the most ambitious yet.
Under the motto "Uniqueness is the New Luxury," the event focuses on authenticity and local identities. The program includes 143 activities and 33 runway shows , featuring names like J Balvin, Manuela Álvarez, Studio F, and Maluma, demonstrating that Colombian fashion is no longer limited to the catwalk, but encompasses well-being, entrepreneurship, and community.
Colombiamoda 2026: a fashion week with international reach
The expanded schedule represents a shift in approach. From July 25 to 31, Medellín will become the epicenter of Latin American fashion , with a format that brings the fair closer to major international fashion capitals. Sebastián Díez, president of Inexmoda, explained that "Colombiamoda has evolved into an international brand that connects Colombia and Latin America to the world through what makes them unique." The strategy includes partnerships with other fashion capitals to increase the visibility of the region's designers.
In addition to the fashion shows, the fair hosts business meetings, conferences, and training sessions. Sustainability and innovation are key themes , and the event is expected to boost trade and showcase local talent in a globalized market.
J Balvin and Manuela Álvarez: the stars of the catwalks
The Opening Weekend kicked off with the Vélez x J Balvin collaboration, a collection that blends fashion, music, and urban identity. J Balvin shared images of the inaugural show on Instagram , featuring a collection dominated by earth tones, black, and blue, complemented by gloves, sunglasses, and oversized accessories. The nearly half-hour runway show was inspired by Colombian craftsmanship and cultural identity.
The official opening was presented by Manuela Álvarez, creator of MAZ, the brand that designed the Colombian national team's apparel. Her most personal collection opened the fashion week , while the closing show will feature Ayni, a Peruvian brand that works with artisanal techniques . Other brands such as Agua Bendita, Chevignon, Jorge Duque, and Carolina Ronderos will also showcase their collections, highlighting the diversity of Latin American fashion.
Studio F and the legacy of Gabriella Acosta
Studio F, the Colombian fashion house with a history dating back to the 50s, presented its capsule collection 'Studio F Legacy' on the second day of Colombiamoda. Gabriella Acosta, granddaughter of founder Carmen Faride Hazzi, designed 30 looks that bridge the past and the future. The collection began with denim, the brand's DNA, in trousers, corsets, and floral appliqués, before transitioning to dresses with distinctive prints that reflect the contemporary woman.
Maluma and Remanence: a physical store as a meeting point
Another highly anticipated event was the opening of the first physical store for Remanence, Maluma's clothing and lifestyle brand. The Colombian singer opened Remanence Center in Medellín, a 46-square-meter space that combines adobe, wood, stone, and stainless steel, conceived as an urban retreat. The store is not just a point of sale, but a venue for launches, conversations, and wellness experiences.
During the event, Maluma and his partner Ana Villegas recorded an episode of their podcast, 'Las cosas como son' (Things as They Are), where they reviewed the project's history. The brand registered a 228% increase in revenue in the first half of 2026 , with a 401% increase in e-commerce. The new 'Golf Gorp' collection reinterprets classic golf elegance through a gorpcore aesthetic, featuring sophisticated, technical garments for men and women.
Maluma confessed that the brand has helped him show his vulnerability and heal. "Remanence was born from Juan Luis, not Maluma ," stated Ana Villegas, emphasizing that all the garments are manufactured in Colombia in local workshops, generating formal employment. The company projects 130% growth by the end of the year and is preparing its expansion into Central and South America.
Colombiamoda 2026 has demonstrated that Colombian fashion is much more than runway shows. Its transformation into a fashion week, collaborations with artists like J Balvin and Maluma, and the legacy of brands like Studio F confirm that Medellín is consolidating its position as a global creative epicenter, where authenticity and local identity are the most valued luxuries.