From Wednesday, October 22nd to Saturday, October 25th, Gran Canaria will once again be on the fashion map with its grand swimwear catwalk. The edition kicks off outdoors in Pasito Blanco and continues in Expomeloneras (Maspalomas), with a sign of 44 signatures —27 of them Canarian— and the top Karolina Kurkova as the face of the appointment.
Driven by the Cabildo of Gran Canaria Together with ESMA Events, the program combines creativity, local identity, and sustainability, reinforcing its position as the only professional swimwear catwalk in Europe. The program spreads the shows over four consecutive days and focuses on the emerging talent and international projection.
Dates, venues and how to follow the parades
The opening day on October 22nd is held at the marina of Pasito Blanco, while from the 23rd to the 25th the activity moves to the venue of Expomeloneras. Citizens can follow the passes from the outdoor terrace with a giant screen and gastronomic and chill out, in addition to the broadcast through the official website and content in RTVEOn social media, conversations flow with hashtags. #GranCanariaSwimWeek y #GranCanariaSwimWeek2025.
Participants and parade schedule
The program brings together established brands, international brands, and promising newcomers, with highly anticipated debuts and returns. The organizers confirm a balanced cast of artists. Canarian creators, peninsular designers and labels from outside Spain.
Wednesday, October 22 (Pasito Blanco)
- Joana Michaela (Barcelona, Spain)
- Gisela (Málaga, Spain)
- Victoria Cimadevilla (Oviedo, Spain)
- Nuria González (Gran Canaria, Spain)
- Alexandra Miró (United Kingdom)
Thursday, October 23 (Expomeloneras)
- Isla Bonita Fashion (La Palma, Spain)
- Macaronesia (Lanzarote, Spain)
- Arena Negra Swimwear (Tenerife, Spain)
- Lava (Tenerife, Spain)
- Volcano Blood (Gran Canaria, Spain)
- Dolores Cortés (Castellón, Spain)
- Kamilla Velmont (Sweden)
- Starlite Universe (Marbella, Spain)
- Diazar (La Palma, Spain)
- Gogana Swimwear (Seville, Spain)
- Elena Morales (Gran Canaria, Spain)
- Guess (United States)
Friday, October 24
- Mare Far Niente (Gran Canaria, Spain)
- Arantxa Arenas (Gran Canaria, Spain)
- Melissa Odabash (United Kingdom)
- Macaed (Colombia)
- Bohodot (Barcelona, Spain)
- Dan Ward (Italy)
- Ágatha Ruiz de la Prada (Madrid, Spain)
- Palmas (Gran Canaria, Spain)
Saturday, October 25 (closing)
- Midday session – new creators: Sirago, Patricia Caro, MG&R Design, Sandra Jaurrieta (all from Gran Canaria, Spain)
- Afternoon session: Pomeline (La Palma, Spain), Mommy Loves (Gran Canaria, Spain), Banana Moon (Monaco), Agüita Swimwear (Gran Canaria, Spain), Carlos San Juan (Gran Canaria, Spain), Miss Bikini (Italy), Fiona Ferrer (Madrid, Spain) and Maldito Sweet (Gran Canaria, Spain)
Economic boost and external projection
According to official data, the event generates an impact of 6,25 millones de euros in the local economy and drives activity in hospitality, commerce, transportation, and services. For every euro of public investment, three euros in production.
The pulling effect on the sector is palpable: in 2024, almost 80% of the firms increased sales; a 70% Of the more than 10.200 attendees, fashion was purchased from island companies; and the turnover of companies from Gran Canaria grew by 24,58%, with 32% more physical points of sale.
The internationalization strategy, in collaboration with the Chamber of Commerce of Gran Canaria, will attract 31 buyers and agents from Germany, Austria, Switzerland, Denmark, Sweden, Portugal, Italy, Turkey and Benelux. A meeting with the German fashion body and a presence at the next edition are also planned. European Fashion Alliance In Berlin.
The island strengthens its role as a creative set: a specific mission with international producers (nine guests and fifteen venues) will showcase locations and competitive advantages for filming and audiovisual projects related to fashion.
Models, diversity and prominent presences
Karolina Kurkova She stars in the opening ceremony and participates as an ambassador for the edition. The cast includes nationally and internationally renowned profiles such as Cindy Kimberly, Irene Esser, Desirée Cordero, Lidia Santos, and Lorena Durán, underscoring the commitment to a diverse runway.
The women's team includes 34 models (11 Canary Islands) from countries such as Spain, the Czech Republic, Argentina, Venezuela, Portugal, the United States, Colombia, Brazil, Puerto Rico, and Norway. In the men's category, 17 models (10 Canaries) with presence from Germany, Argentina and Senegal. In total, 51 Canarian models 21,41% of the casting participated.
Guests include Vicky Martín Berrocal, Alba Díaz, María Pedraza and Franco Masini, alongside creators such as Paula Viana, Marta Camin and Marina Muñoz, and Canarian profiles such as Yaiza Mencia and Marta Ibrahim. The combined audiences of the influencers has around 14 million followers.
Canarian talent and island projects
Under the umbrella of Gran Canaria Warm Fashion, the catwalk promotes the local textile ecosystem with institutional support and tools for entrepreneurship and internationalization. The participation of the Palm Isla Bonita Fashion stands out with the collective proposal “Salt Needles”, which reinterprets the tradition of embroidery and engages in a contemporary language.
This project, coordinated by Sodepal with the collaboration of La Palma Crafts, brings together clothing, jewelry, and leather goods brands. Among them:
- Adrienne — aesthetic refinement and natural materials.
- Alex Menorca — signature design with an experimental approach.
- Atelier El Tesoro — meticulous craftsmanship and symbolic value.
- Ban Leather Craftsmanship — tradition and contemporary design.
- Julia Brito — precise tailoring and understated elegance.
- Rayco Plata — conceptual vision and formal avant-garde.
- Sara Luis Joyas — inspiration in nature and pure lines.
- Shamelu — swimwear and lingerie with a colorful and versatile spirit.
Sponsorships and organization
Iberia Express acts as the official airline. At the inauguration, the Audi Q6 Sportback etron It provides a presence as a 100% electric vehicle, reinforcing the link between design and innovation. The support is also provided by brands and entities such as Expomeloneras, Pasito Blanco, RTVE, Oribe, Rowenta, Mahou 5 Estrellas, Fund Grube, Perchel Beach Club, Helamore, The Mint Company, Grupo Galarza-Cadiex, Blat Vodka, Fever-Tree, Fonteide, and Munchitos.
Awards and closing ceremony
A jury of experts will present three awards: best emerging collection, best sustainable proposal y best collectionThe deliberation and award ceremony are scheduled for the end of the final parade on Saturday.
The closing ceremony on October 25th includes a midday presentation of emerging talents and an afternoon block featuring national and international artists. The awards ceremony is scheduled for 21 pm.
With a compact agenda, important names and a clear strategy exterior projectionThe catwalk reinforces its European leadership in swimwear. The combination of unique venues, institutional support, and a carefully curated selection of brands and models promises four days that showcase the creative pulse of the Canary Islands and its connection to international circuits.