Europe's leading swimwear fashion show It will be held in June starting in 2026Leaving behind its traditional October window. The decision places Gran Canaria Swim Week (GCSW) on a date more in line with market trends and the interests of buyers, brands, and media; you can consult a complete guide to the bathing catwalk.
The move has been coordinated between the Gran Canaria Island Council, designers, and industry representatives, with the aim of to strengthen competitiveness, media reach and international positioning of the Canary Islands event within the European swimwear circuit.
Why is it coming early to summer?
The diagnosis shared by the organization and sector indicates that October is too late to close a deal: Wholesale orders typically conclude between July and early SeptemberTherefore, placing the catwalk in summer allows you to activate sales when purchasing decisions are still underway.
With the new window, GCSW will operate during the industry's key period—May, June, and July—making it easier for brands to... negotiate with retailers and department stores during full production planning and that the appointment generates a tangible commercial return.
Furthermore, aligning with the international calendar of trade fairs and swimwear shows, before the major global events, multiplies visibility: the audiovisual material generated in June It can be reused as a promotion at strategic events, strengthening the European presence of the catwalk.
The model of presenting collections for the following season remains, so in 2026 the brands will show proposals for Spring/Summer 2027, with greater synchronization with respect to purchase and distribution times.
Impact on brands and buyers
For participating firms, the advance to June translates into greater commercial efficiencyThe fashion show showcase and professional showroom will coincide with the time when buyers can still close orders, increasing the likelihood of deals and pre-orders.
From an operational and promotional standpoint, the start of summer offers a favorable context. It coincides with a time when the island is particularly attractive to the professional community and, at the same time, Take advantage of the local low season to optimize logistical resources, improve the reception of guests and facilitate the agenda of specialized press.
The combination of climate, connectivity, and calendar will enhance media coverage and networking, reinforcing Gran Canaria's role as European epicenter of creativity and innovation in swimwear.
Who supports the decision
The date adjustment has been agreed between the Gran Canaria Island Council and the designers of the Moda Cálida program, with the support of ACME, ESMA and the Gran Canaria Chamber of Commerceas well as buyers, communications agencies, and Spanish economic and commercial offices. The external analysis was led by the expert Scott Lipinski, manager of the German Fashion Advisory Council and secretary of the European Fashion Alliance.
According to island councilor Minerva Alonso, the rescheduling is based on a market study that confirms June is a suitable date. more aligned with the interests of wholesalers, media and end customersThis supports GCSW's projection as a leading professional platform.
What will the 2026 edition bring?
The organization has announced that the next edition It will take place in June, with the presentation of collections for the Spring/Summer 2027 season. The event will maintain its focus on established brands and new talents from the Canary Islands and European ecosystem, reinforcing its commercial character and its international vocation.
With the new schedule, the fashion week aims to consolidate its leadership in Europe, attract more buyers and press, and capitalize on content and agreements at an optimal time for the market, reinforcing Gran Canaria's image as a strategic location for swimwear.
With this reorganization of the calendar, GCSW seeks to increase its business and media impact. to fit better into the swimwear value chain and to project the island onto the European circuit with a more effective proposal for brands and professionals.