La JaĆ©n's First Olive Oil Festival It returns for its twelfth edition and transforms Martos into a meeting point for early harvest olive oils. Over the weekend, the fairgrounds and the Maestro Ćlvarez Alonso Theatre They concentrate tastings, culinary demonstrations, music and family activities around the first EVOO of the season.
The opening ceremony brings together institutional and sector representatives: the president of the Provincial Council, Paco Reyesand the mayor Emilio Torres They open the appointment, with Javier Ruiz as a town crier and Assisi Martin de Cabiedes as ambassador. The organization is in charge of the Provincial Council of JaƩn, with the collaboration of the Martos City Council, and the fair adds almost a hundred exhibitors between olive oil, cosmetics and crafts.
Program and activities in Martos
The day begins on Saturday at 10:00 with a popular breakfast with early oil at the fairgrounds. Throughout the weekend, guided tastings will be held, led by the three designations of origin in the province.Sierra MƔgina, Sierra de Cazorla and Sierra de Segura- and the Protected Geographical Indication (PGI) JaƩn Olive Oil, with sessions that have registered high demand.
The program includes a workshop on produced in a micro-olive mill from the Guardian of Trophies Oil School, as well as visits to local sites such as the historic center, cooperatives such as Saint Amador and bike rides along the Greenway del Aceite (Olive Oil)Some proposals require prior registration due to capacity limitations.
Children's audiences have specific activities at the Maestro Ćlvarez Alonso Theatre: playroomWorkshops on designing t-shirts and caps with olive grove themes and the creation of a collective mural about the tree from which extra virgin olive oil (EVOO) is produced. These initiatives bring the olive oil culture to families in an educational way.
In the culinary section, the chef Juan JosƩ Mesa, from the Radis restaurant (a estrella Michelin), offers a showcooking with focused tastings In the sensory profiles of the first EVOO of the campaign, an opportunity to contrast nuances and culinary uses.
The musical program includes the show of Irene Martinez ("With my own feelings. To the rhythm of the olive grove"), the group's performance Apache and proposals of Flemish run by Carmen Laguna. In addition to oils, you can purchase products from cosmetology and crafts linked to olive groves.
Attendance, exhibitors and results
The organization highlights a great influx of public and a high sales rate for early harvest olive oils. In total, around one hundred exhibitors are participating, with 93 brands of EVOO early harvest and cosmetic brands with olive oil and olive wood crafts, which reinforces the professional and educational character of the event.
Places for the most popular activities ā tastings, visits and workshops ā have been filled sold outThis is an indicator of the growing interest in the first olive oil and the quality of the product from JaĆ©n. The format combines promotion, training, and Oleoturismoconsolidating the event as a showcase for producers and a tool for attracting tourism.
Institutional leaders emphasize that the push for early harvest olive oils is the result of the sector's efforts and the bet on getting ahead The harvesting process aims to enhance freshness and overall quality. At the same time, they raise challenges such as the need for a stable price, the generational shift and the European debate on the CAP reform.
The commercial interest translates into strong support for the exhibiting companies, which have expressed their satisfaction with the reception they have received. The fair is consolidating its position as a platform for direct contact with consumers and as an exchange point between producers, distributors and gastronomic professionals.
Fuenlabrada takes over
After its time in Martos, the fair moves to Fuenlabrada From November 14th to 16th, in the Plaza de la ConstituciĆ³nThe opening hours will be from 10:00 to 20:00 (Friday and Saturday) and until 14:00 on Sunday, with tastings, samplings and direct sales of early harvest olive oils from the province of JaĆ©n.
The following will participate in the Madrid town 35 exhibitors, in addition to educational workshops and performances with an Andalusian flair, including the Andalusian Regional House of Fuenlabrada and the flamenco of Carmen ĆlvarezThere will also be a point of tourist information about the province and its olive oil tourism offerings.
The public will be able to acquireAlongside extra virgin olive oil, cosmetics and crafts associated with olive groves will be showcased. The aim is to bring these first oils closer to the residents of the Madrid metropolitan area and increase their visibility. oils from JaƩn in the national market.
With offerings for all audiences, a large representation of olive mills and cooperatives, and an agenda that alternates tastings, workshops, gastronomy, and music, the First Olive Oil Festival reinforces the positioning of first EVOO of the season and projects the olive grove culture from Martos towards the Community of Madrid.
