Mercadona has activated the Christmas countdown with the launch of its long-awaited advent calendars, a collection that once again focuses on cosmetics and makeup with surprise-format proposals.
The novelties combine makeup, accessories and care products With prices starting at €13,50 and limited units, the sets arrived in stores in early October and are already attracting attention on social media, where creators and customers are commenting on the content and value of the sets.
What's on sale this year
The chain features two main beauty options: the 24 Essentials Briefcase (also cited in materials such as “Twenty-four Treasures”) and the Mail Post Box, which will be available during the Christmas campaign and will not be part of the fixed assortment.
24 Essentials Briefcase: 24 days to discover
Suitcase-sized and 24 compartmentsThis set offers a daily surprise until Christmas. It combines makeup, skincare, and small tools to complete a basic makeup bag.
Among the articles included are: cream and powder eyeshadows, foundation, blush stick, and liquid lipsticks with matching pencils. Accessories include brushes, powder puffs, sponges, and a protective case for the sponge. The care section includes a lip balm, lip scrub, and eyeshadow primer, as well as nail files, base coat, and a dressing case to transport everything.
Mail Post Box: 12 mini boxes, 16 products
The second proposal takes the form of mailbox with 12 mini boxes inside that, together, contain 16 productsIt's a compact option for those who want to try a varied selection without cluttering their vanity.
Inside there is a liquid highlighter, bronzer, matte liquid lipstick and gloss, lip and eyeliner, liquid and powder shadows, a small eyeshadow palette, cream blush, lip and cheek stain, plus a lip balm and a makeup sponge.
Prices, availability and limited edition
Mercadona confirms that they are limited editions and are not part of the usual assortment. The 24 Essentials Case has a recommended price of €25, while the Mail Post Box comes out by €13,50Distribution has already begun in most supermarkets and will be extended to more stores in the coming days. They are also listed online, subject to availability in each area.
Interest in networks: first impressions
The conversation in TikTok and other platforms note that the mailbox format is reminiscent of last year's 12-Day Makeup Set, and that the liquid highlighter is one of the most talked-about products. Creators like @jaykup.makeup and @mimiathome have showcased the contents and compared the items' value to similar options on the market.
A bonus for perfumery: 12 mini fragrances
In addition to the two beauty boxes, the chain has put on sale a perfume calendar from the line Iconic in a red briefcase-organizer format that opens like a jewelry box. It brings together 12 Eau de parfum fragrances in bottles of approximately 15 ml, designed to alternate aromas or discover new references.
It includes names such as Extratime, Blue, Soirée, Amor, Attraction, Special, Gold, Supreme, Bright, The Rose, Cerise and Éclant, with a recommended price of €26This is another limited edition from the campaign, and like the rest, availability may vary by store.
This year's proposal reinforces the idea of a "turnkey" set: Surprise formats, reasonable prices and limited units which could sell out quickly if the demand from previous campaigns is repeated.
