2014 will be a very special year for sports lovers. The Brazil Soccer World Cup, the Basketball World Cup, the Winter Olympics… With so much event, sport had to become an essential trend this season. And the H&M firm, always up-to-date, has turned this year around with its sportswear firm, 'H&M Sport'.
New collections, expanded lines, special collaborations and even a capsule collection to commemorate the upcoming Sochi Olympics. The Swedish firm surprises us with a great commitment to more casual clothes and technique, functional garments for sports and get in shape without sacrificing style and comfort. Who was going to tell us that sportswear could become the main protagonist of H&M stores?
What began as a timid foray into sports fashion reaches its peak this season with a wide sports collection for women, men and children. For the design of this line, H&M has had the help of some professional athletes, such as athletes of the swedish olympic team. Sporty spirit, functionality and comfort are the keys to this collection specially designed for urban athletes and the increasingly numerous fitness followers. The quality of the garments, depending on the line, will be the usual at H&M, but we cannot expect much from the cheaper pieces.
H&M Sport
In the women's line we find garments and accessories to practice all kinds of sports. Comfortable and loose clothing to wear to the gym, quick-drying for aerobic disciplines in which we sweat more, and technical pieces for practicing outdoor sports. At H&M we can already find something more than the classic cotton sweatpants for practicing sports. It is evident that more and more sportswear is consumed because sports activities have become part of our daily life and it is normal that low cost firms expand their offer.
Running fans are in luck, because H&M offers us a special selection of outdoor running clothes, such as water repellent windbreaker jackets, thermal protective clothing, shorts or waterproof pants.
Special mention deserves the sport underwear line. The sujetadores deportivos They have already been in H&M stores for some seasons, but this year the Swedish firm has expanded the line with its different grip designs to practice sports with total comfort. New colors are also incorporated, since in addition to the classic white, gray and black, new colors such as pink will arrive.
Sochi Olympics Capsule Collection
The Swedish firm also wanted to show its support for the Olympic team of its country in the face of the next Winter Olympics, which will begin on February 7 in the Russian city of Sochi. To these athletes he has dedicated a capsule collection of sportswear inspired by the official kits of the Swedish national team. In it we can find more special pieces, to practice sports less common in our country but that can be adapted to different disciplines. The colors of the Swedish flag, blue and yellow, are the main protagonists of a collection that will be sold exclusively in Madrid, Barcelona, ​​Valencia and Palma de Mallorca.
This January we get another of the firm's novelties, sportier than ever this season. On this occasion, a collection dedicated to tennis and inspired by the outfits worn by Tomas Berdych at the Australian Open. The tennis player himself has collaborated in the design of colorful, retro-style garments, t-shirts, polo shirts and shorts.
H&M Conscious, halftime basics
And anticipating the spring-summer season, H&M previews its new collection 'conscious', the sustainable line of the firm. Here we can also find a wide selection of sportswear, this time inspired by the discipline of modern dance. A sport style, to exercise or to combine in the most casual looks, perfect for those looking for comfortable and basic clothes for the day.
The new batch of the 'Conscious' line will arrive in H&M stores in mid-February, to give us new options in our halftime looks. Loose sweaters, long flared skirts, knitted or cotton T-shirts ... basic garments that cannot be missing in our wardrobe for those days when we want to dress comfortably.
The model Amber Valletta It will be the new image of the 'Conscious' collection this spring, starring in the campaigns of its more 'eco-friendly' line. The top, very committed to respecting the environment, is committed to sustainable fashion offered by 'Conscious', a collection made from materials such as organic cotton, hemp or recycled materials.
But there is also room in this line for the most exclusive garments, the collection 'Conscious Exclusive', who will return this year after causing a sensation last season. Eco-friendly H&M designs to wear on a red carpet? Well, celebrities like Michelle Williams, at the Baftas, or Helent Hunt at the Oscars, have already succumbed to the charms of a collection that continues to give H&M success. This year, the firm has already announced that it will be a proposal with a flamenco flavor and a bohemian touch. I'm looking forward to seeing it, and you?