Underwear is not only a functional garment, but a reflection of how we feel about our bodies. For many women, finding underwear that matches their skin tone is essential to achieving a natural and stylish look. However, for a long time this desire has been virtually unattainable for women with darker skin due to the limited tonal diversity offered by traditional brands. This need prompted the creation of Nubian Skin, an innovative brand dedicated to offering underwear and hosiery designed specifically for women of color.
Nubian Skin: A brand that redefines the concept of “nude”
The term "nude" has traditionally been synonymous with shades light beige, ignoring the diversity of skin tones that represent millions of women around the world. Nubian Skin emerges as a disruptive response to this reality, expanding the concept of nude to include a palette that ranges from cinnamon until dark coffeeNot only does this allow women to see their underwear blend in with their skin, but it also celebrates diversity and encourages acceptance of different shades.
Thanks to the visionary efforts of its founder, Ade Hassan, Nubian Skin offers a solution that combines elegant design with functionality. The brand carries out an exhaustive chromatic study to develop garments in shades such as berry, cinnamon, caramel y coffee with milk, ensuring that every woman can find the color that best suits her skin.
Not only does this proposal redefine “nude,” it also empowers women by offering them an inclusive shopping experience. Moreover, the acceptance of this perspective has paved the way for other brands to follow suit, expanding their own color palettes and promoting a more diverse fashion.
Wide range of options and inclusive design
One of the most notable features of Nubian Skin is its commitment to offering a wide range of options for women. The collection includes bras, panties, tights and stockings, designed to fit women's everyday needs of modern women. Their proposals include simple and classic models, as well as versions with lace that provide a sensual and sophisticated touch.
When it comes to sizing, Nubian Skin also strives to be inclusive. While garments initially started in sizes 30B and 36E, the plan is to continue expanding the offering to include plus sizes, allowing all women, regardless of their weight or body shape, to enjoy their products. This inclusive approach is also reflected in their communication, with campaigns featuring real women from different backgrounds and body types.
Cultural impact and global presence
Since its launch in October, Nubian Skin has made a significant impact on the fashion industry, receiving praise from celebrities such as Kerry Washington and Thandie Newton. Its success is not only an example of how a vision can impact fashion, but also a testament to how a brand can address a need that had been ignored by the industry for far too long.
The London-based brand sells its products through its website, allowing women around the world to access its catalog. This has made Nubian Skin a popular choice in countries like the United States, where consumers of different races are looking for options that align with their skin tone and desires for inclusion.
In addition, Nubian Skin has inspired other brands in the fashion and beauty industry to rethink their approach to diversityBrands like Christian Louboutin and Nude Barre have followed suit, including a wider variety of shades in their products, something that is also starting to be evident in the cosmetics industry.
The future of Nubian Skin and inclusive fashion
Nubian Skin’s success sets a precedent in inclusive fashion. However, founder Ade Hassan insists there is still much more to do. Her mission to “empower women and embrace their colour” is a constant reminder that fashion has the ability to not only influence outward appearance, but also positively impact self-esteem and female empowerment.
The brand continues to work on expanding its lines, exploring new forms of inclusion, both in shades and sizes. In addition, Nubian Skin plans to expand its presence in international markets and establish collaborations with other brands committed to diversity and sustainability.
On the other hand, its impact has been a catalyst for broader debates about representation and change in the fashion industry. This progress also links to broader social movements that promote racial equality, cultural representation and the empowerment of minorities in various fields.
Nubian Skin has managed to position itself as much more than just an underwear brand; it has become a symbol of change and an inspiration for other brands seeking to be part of a more inclusive and diverse fashion.
This is the beginning of a new era for fashion, one that recognizes and celebrates diversity in all its forms. Women of color will no longer have to settle for limited options and will be able to enjoy clothing that empowers them and makes them feel more confident and comfortable in their own skin.