We naturally associate the use of social networks with personal entertainment and personal relationships. However, its use goes much further. Social networks are also a basic pillar of the relationships and labor dynamics, gaining importance every day.
Social media can help you find a job and strengthen your professional relationships. We speak, of course, of professional social networks such as LinkedIn, a world reference. But there are other spaces where you can share your skills, make yourself known to companies and contact other professionals.
What are professional social networks?
Professional social networks are platforms that put their focus on business and commercial relations. Through them, work connections are created, which can function as job boards, databases of potential clients, and even as a search engine for investors or business partners.
The greater the number of professional social networks where you can promote your services and activities, you will have a greater number of possibilities to connect with users who benefit you or your business in some way. Don't think, however, that opening an account is enough. If you expect results, you will have to:
- Complete and optimize your user profile: This is essential so that recruiters can see you, so that HR staff can find you easily and also so that other professionals with similar profiles can see you and become part of your network of contacts. If you need more advice on this topic, visit our article on How to complete your profile on professional social networks.
- Publish quality content: In order for your profile to be visible, it is essential to publish and share interesting and quality content. Current content related to your field of work or personal opinions that provoke debate and generate opinions. It will also be important to exchange opinions on other people's posts.
The most important professional social networks
LinkedIn is the most popular professional social network, the one we all know and have heard of. But it is not the only one we can use to present ourselves in an attractive way or create new work relationships. Below, we present a selection of the most influential networks and their outstanding features:
Founded in 2002, LinkedIn is the reference social network in the world of workIt has over 900 million users and is present in over 200 countries around the world. You can use it to showcase your resume, improve your reputation by posting updates and news, interact with other people, stay up to date with business news and, of course, look for a job. Optimize your work environment for teleworking in style.
LinkedIn is free, but it also offers a Premium version with additional features such as online classes and seminars, insights into who visits your profile, and better tools for job searching and prospecting.
Xing is the Leading professional social network in Germany which is gaining ground in Europe. Its main use is to manage contacts and establish new connections between professionals from any sector. The platform also includes thematic groups and forums where you can raise questions, exchange information or opinions on specific topics.
It offers a free and premium version, which will allow you to discover contacts up to the sixth degree of connection and explore a wide database of job offers. In addition, Xing is designed to adapt to the needs of the European market.
Womenalia
Womenalia, founded in September 2011, is the first global social network of networking for womenIts main objective is to increase the visibility of female talent in the business field, increasing entrepreneurship and promoting inclusive policies.
It has more than 350.000 users and offers multiple tools such as networking events, job portals, specialized content, blogs and a wide network of professional contacts that can be of great support to achieve your goals.
Gust
Gust is a social network focused on startupsWith over 800.000 founders and 85.000 investors, this platform is perfect if you have a project and need financial support. Gust offers different cost plans depending on the stage and size of your startup, providing access to a global network of investors.
About me
About.me works like an online business card, allowing you to consolidate all the links to your social media profiles, websites or professional blogs in a single space. Its personalized interface makes it easy to consolidate a digital branding, ideal for professionals looking to highlight their career and work experience.
Don't forget to check How to optimize your time to be more efficient in all your work and online activities.
The options for improving our network of professional contacts do not end here. Platforms such as Behance, Freelancer, Universia and many others offer specific services for creative sectors, universities and freelancers, showing that there is a professional social network for any profile.
Investing time in building a strong and active network through these platforms can be decisive for your career. Take advantage of the potential of these tools and take a step forward in your professional development.
